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Join us at SAP Concur Fusion Exchange Atlanta!

And how to get everyone to read your travel policy.

Humans love visual material. According to studies, coloured visuals increase a person’s willingness to read a piece of content by 80%. Imagine if you could apply this to your travel policy – people might actually read it! Some strong text

Clearly, very few of us ever depart from the childhood joy of devouring words accompanied by pictures. And for good reason – visual assets now play a pivotal role in modern communication. Some italic text

It should be no different for your travel policy. We’re not suggesting that all travel managers need to become designers, but it’s about thinking differently when it comes to delivering key information every employee needs to take on-board. Your travel policy is incredibly important, but the message needs to be delivered in a way that befits a modern audience and visuals are key to communicating with business travellers. Some link

Here are some examples of visual communication already used in travel and how you could apply the logic to your travel policy:

  • Some list item
  • Some strong list item
  • Some bold list item
  • Some italic list item
  • Some span list item
  • Some link list item
  1. Some list item
  2. Some strong list item
  3. Some bold list item
  4. Some italic list item
  5. Some span list item
  6. Some link list item

Humans love visual material. According to studies, coloured visuals increase a person’s willingness to read a piece of content by 80%. Imagine if you could apply this to your travel policy – people might actually read it! Some bold text

Airport Signage

Humans love visual material. According to studies, coloured visuals increase a person’s willingness to read a piece of content by 80%. Imagine if you could apply this to your travel policy – people might actually read it!

Clearly, very few of us ever depart from the childhood joy of devouring words accompanied by pictures. And for good reason – visual assets now play a pivotal role in modern communication.

It should be no different for your travel policy. We’re not suggesting that all travel managers need to become designers, but it’s about thinking differently when it comes to delivering key information every employee needs to take on-board. Your travel policy is incredibly important, but the message needs to be delivered in a way that befits a modern audience and visuals are key to communicating with business travellers.

Here are some examples of visual communication already used in travel and how you could apply the logic to your travel policy:

Hotel visuals

Humans love visual material. According to studies, coloured visuals increase a person’s willingness to read a piece of content by 80%. Imagine if you could apply this to your travel policy – people might actually read it!

Clearly, very few of us ever depart from the childhood joy of devouring words accompanied by pictures. And for good reason – visual assets now play a pivotal role in modern communication.

It should be no different for your travel policy. We’re not suggesting that all travel managers need to become designers, but it’s about thinking differently when it comes to delivering key information every employee needs to take on-board. Your travel policy is incredibly important, but the message needs to be delivered in a way that befits a modern audience and visuals are key to communicating with business travellers.

Here are some examples of visual communication already used in travel and how you could apply the logic to your travel policy:

On August 27th, Booking.com for Business will be participating at SAP Concur Fusion Exchange in Atlanta. Visit our booth at the Partner Showcase to learn about how we work with SAP Concur and how we can bring more accommodation choices to your travel program. We look forward to seeing you there!

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